Well, what d’you reckon? Is nature good for creativity?
It certainly seems that way, doesn’t it? I’ve often had really great ideas when out on walks or cycle rides, and I know some of you love nature for that reason, because you’ve told me.
Indeed, one client related a tale—ironically out on one of my Walk & Talk sessions, in the hills around Abergavenny—of a difficult design decision that had been bothering him and his colleague for ages. They’d had numerous meetings, tried many different things from brainstorming sessions and nothing had worked.
Frustrated, they sacked it all in and went out on a bike ride together… only to realise the obvious, much simpler solution, right there and then.
It’s pretty amazing when that happens.
Does this mean we should conduct all of our business outdoors? What is it about nature that brews this mystical alchemy?