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# I'm not afraid to say “I love you”
- URL: https://www.gilespcroft.com/im-not-afraid-to-say-i-love-you/
- Published: 2026-07-26T06:00:39.000Z
- Updated: 2026-07-26T06:00:38.000Z
- Description: Why is that? 💘
- Author: Giles P Croft
- Tags: Sunday Spiritual, #re-use, Wisdom, TRUE NATURE, Sharing, Real stories, Presence, Metaphor, Insight, Gratitude

I’ve got into a habit of signing off group sessions (like the Premium 🔖 Subscriber [group calls](https://www.gilespcroft.com/premium-group-calls/)) by saying,

> *“I love you all.”*

Which, if you’d told me I’d be doing—telling groups of relative strangers that I love them—a few years ago, I’d probably have freaked out a bit. Or at the very least questioned the appropriateness of my behaviour.

And yet I’ve noticed that I do it more and more easily all the time.

It seems I've become super-comfortable with the idea of ‘love’.

So I don’t ever ‘like’ 👍 other people’s social media posts, I ‘love’ ❤️ them.

I sign off my emails and my posts with a heart. 💟

It’ll even crop up in 1:1 [client conversations](https://www.gilespcroft.com/individuals/) sometimes, mid-sentence:

> *“Well, look, I love you, and…”*

It got me thinking about what I mean by the word ‘love’, that I can bandy it around, so freely.

🤔

## Love = What you are

I think ‘love’ is a fantastic metaphor/synonym for [Innate Health](https://www.gilespcroft.com/17-days-innate-health/).

For [presence](https://www.gilespcroft.com/tag/presence/). For soul, grace, god, being, wisdom, spirit, the now, the formless energy of life itself…

(When you’re ‘in love’ with someone, you’re both just resting in that [non-judgemental space together](https://www.gilespcroft.com/one-to-one/) and it feels good.)

So when I say *“I love you”* to my clients and to groups, I suppose it’s my way of saying,

> *“I’m here. In the reality of Now. Join me.”*

It’s the place of true understanding.

- Of creativity
- Of wisdom
- Of insight
- Of perspective
- Of peace.

It’s what we all seek, even if we don’t know it.

So, you have been warned. Don’t be freaked out if I tell you…

> **I love you.**

(Yes, you too, dear Reader!)

💝

Giles

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