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# It's not about feeling good
- URL: https://www.gilespcroft.com/feeling-good/
- Published: 2025-10-03T07:00:00.000Z
- Updated: 2025-12-07T16:37:40.000Z
- Description: “I might feel good now, but this won't stick” … said a mind, once. 😩
- Author: Giles P Croft
- Tags: Presence, Real stories, Moods, Quick insight, FOUNDATIONS

When you and I spend some time together, professionally, there’s every chance that you’ll feel better.

Which is great, of course—lovely, even!—but it’s not the point.

Feeling good is a means to an end, not the end itself.

But minds, being minds, they have a tendency to create a story around the experience of feeling better.

(Creating stories around our experience is the mind’s No.1 job. It’s kinda what they do!)

Often it’s to come up with [legitimate-sounding concerns](https://www.gilespcroft.com/legitimate-concerns/).

### This won't stick

Another flavour I encounter is, *“This won’t stick.”*

The mind observes you feeling better, sees that this has happened in a particular circumstance (e.g. on a call with me); does that classic [outside-in thing](https://www.gilespcroft.com/inside-out/) of attaching the feeling to something outside of you (me/the call); pipes up that you won’t be on the call for much longer; projects into the future to a scenario it normally finds a bit difficult and arrives at that conclusion:

> *“Oh, this won’t stick.”*

It’s textbook mind. It’s got no idea what’s actually going on, so it thinks in very simple, black and white terms: feeling good/feeling bad… cause/effect.

But none of this is about feeling good.

It’s seeing something deeper about the very nature of your experience: here, now; and in the past; and forever into the future… and that doesn’t really happen when you’re all caught up in a bunch of negative thinking and misery.

Feeling good is a means to an end, not the end itself.

If you want something to make you intermittently feel better, may I suggest exercise, or perhaps eating biscuits. Alcohol’s good, too, I seem to remember. Gambling works for some. Or shopping. You could do some emergency, interventional meditation or employ whatever mind-hack they taught you in your CBT sessions.

And those “won’t stick” either.

Of course you’re not going to always “feel good” – you’re human, FFS! 🤦🏻‍♂️

However, insightfully seeing the nature of the experience you’re having, and who you really are *underneath* all that stormy weather of experience… *that’s* what’s going to make the biggest difference in your life, going forwards.

That’s when you become “less bothered by being bothered” (another t-shirt idea, maybe?) and get to show up in life authentically, fully, freely, open to it all.

However you feel.

💟

Giles